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Campaign Portfolio

I specialize in crafting impactful campaign lookbooks for premium apparel brands. With a focus on creative direction and market trends, I meticulously plan and execute photoshoots, select ad variants, and coordinate with agencies. 

Through culturally resonant content and targeted marketing, I consistently create compelling narratives that resonate with modern consumers, solidifying brands' positions in the competitive luxury market.

Kanchi Thanthavaram

The Tamil cheer "Kanchi Thantha Varam" translates to "The Boon of Kanchi" and is a celebration of theKanchipuram silk saree,

born in the land of a thousand temples, that transcends the barriers of generation and time. 

Summer Sorbet' 22

Breaking the barriers beyond ethnic wear, sarees are also the cardinal part of casual, formal, and festive wear fashion. The business of vogue says if you have felt drapes dancing, flowing, singing songs of joy with your countenance, half the heavenly journey of gratifications you’ve voyaged, lived, and tricked out.

Celebratory Sarees

Capturing the Joy of Festivities: A Photoshoot to Inspire Celebratory Looks

Summer Essentials

Hues of summer captured through this playful range of printed sarees

Work Wear Edit

The campaign brings alive the breezy lightweight kotas and cottons, from vibrant hues to intricate patterns, this collection is a celebration of the beauty and versatility of this age-old art form of block prints.

Credits: Taneira/Via East/ Kaveri

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